Dune follows Paul Atreides who, facing conflict over a valuable resource, must conquer fear to ensure his family's future on a dangerous planet.
0.1 Overview
Warner Bros. aimed to captivate both new audiences and existing fans with visually stunning and universally appealing content for DUNE, generating anticipation and intrigue.
The digital campaign proposal focused on the dynamics of family and houses, showcasing the distinct and iconic elements of the DUNE franchise.
0.2 Pitch Deck
The pitch deck laid out several digital activations illustrating diverse concepts and designs. The objective was to vividly render DUNE's universe, aiming to boost fan involvement and establish an immersive campaign.
0.3 Motion Demo
The prototyping & animation contributed to the visual direction of the website, leaving a notable impression on Warner Bros. and Legendary. Their enthusiastic feedback paved the path to design and build the teaser and main theatrical sites for DUNE.
0.4 Results
It was a thrilling experience to collaborate with Warner Bros. on DUNE. Our team had the privilege of designing and developing the teaser, main theatrical sites, and an AR Effect for Instagram and Facebook.
Employing a comprehensive digital marketing approach, we managed to vividly depict this celebrated literary masterpiece. The result was an extraordinary and unforgettable experience for audiences.
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