BetterUp

BetterUp offers personalized coaching that empowers individuals to enhance their professional skills and achieve well-being through one-on-one guidance.

0.1 Overview

BetterUp wanted to educate and inspire individuals to pursue personal and professional growth through coaching.

The digital marketing campaign aimed to accomplish this by focusing on increasing user engagement and sign-ups through content marketing, social collaborations, and gamification.

ROLE

Art Direction
Motion Graphics
Pitch Deck
Strategy
Project Management

TOOLS

Adobe Photoshop
Adobe After Effects
Google Slides
Figma

CLIENT

BetterUp

0.2 Pitch Deck

The BetterUp pitch deck showcased the theme “BetterEveryday” campaign. Part of the campaign was to share genuine stories from coaches and users, and encourage participation in gamification elements.

These stories along with the digital activations would help users discover their path to personal and professional growth through BetterUp’s coaching services.

0.3 Motion Demo

The prototyping & animation of the microsite for "BetterEveryday" and social graphics gave BetterUp a sense of what the final product would look like. They served as a bridge between concept and realization.

0.4 Results

Our collaboration led to a partnership with BetterUp, where Rogue had the privilege to design internal marketing materials for their sales team.

The work we accomplished together made a significant impact and it's something we're incredibly proud of. While I can't reveal the specifics of the project at this moment, I'm hopeful to share this body of work in the future.

Work done at ROGUE.

I shape brand narratives through culture and purpose, ensuring every design sparks change and drives progress.