Scooby and the gang face their biggest mystery, racing to stop a global dog-pocalypse, revealing Scooby's secret legacy.
0.1 Overview
SCOOB! was one of the first films Warner Bros. picked for release on HBO Max, which meant they needed a new marketing plan to match this digital change.
The digital marketing campaign for SCOOB! was about capturing people's attention by providing fun experiences to keep them excited for the movie's release.
0.2 Pitch Deck
The pitch deck for SCOOB! brought the world of Scooby and the gang to life. It included a peek at interactive ideas like SCOOB's Activity Book, Mystery Match, The Mystery Machine Run, Memory Game, How To Draw Videos, Mystery Solver Kit, and some exciting opportunities for product partnerships.
0.3 Motion Demo
The prototyping & animation helped decide the look and feel of the theatrical website. A sample video showed off the Scooby-Doo drawing tutorials, part of the How To Draw Videos series.
Positive feedback on the pitch ideas led to the design and development of various digital activations, creating a impactful SCOOB! campaign.
0.4 Results
I'm really happy with how the collaboration between Rogue and Warner Bros on SCOOB! turned out. Our team got to design and develop a theatrical site, three HTML5 games, and an engaging at-home activity pack.
Our well-rounded digital marketing approach helped us create an exciting and engaging experience that really connected with audiences and renewed their love for this much-loved classic franchise.
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